Cheap snacks from the discounter vs. Wildfang® snacks

Why are premium snacks more expensive than the cheaper ones from discount stores? We've summarized the key differences, because anyone who cares about healthy food for their dog to avoid expensive vet bills should also pay attention to snacks and treats, and especially their ingredients!

1. Meat content
   ✅ Wildfang®: 50-80%
   🚫 Discounters: 10%
2. Unhealthy by-products
   ✅ Wildfang®: no
   🚫 Discounter: yes
3. High crude protein content
   ✅ Wildfang®: 28%
   🚫 Discounters: 15%
4. Unhealthy grains
   ✅ Wildfang®: no
   🚫 Discounter: yes